AI in Content Writing:
Our Policy
We hire expert copywriters — not copy-pasters.
CopyDash believes that generative AI can play an effective role in copywriting and content creation. That role depends on clearly defined parameters for ethical use.
This page outlines the official CopyDash policy for the use of AI tools in our content development process.
4 Pillars of Ethical AI Use in Copywriting
CopyDash believes that the value of AI tools is defined by the ethics of the human using them. This is our standard 4-point code of AI ethics for our copywriters, copyeditors and research team.
1. Never copy, never paste.
All AI response text comes from a collection of sources. There currently isn’t any “net new” content coming from generative or conversational AI platforms. We believe copying and pasting AI responses is inherently plagiarism, and we don’t do it.
2. Research and citations.
If our copywriters use AI in your content creation process, they obtain citations for any fact-based or data-based research. Then, we cross-reference those citations using a non-AI source. Those citations are then double-checked by the copyeditor assigned to that project.
3. Summaries of existing assets.
Generative AI is a great tool to quickly summarize any existing assets and media you already own. We may use AI to summarize transcripts, interviews and other existing branded content assets. All content written about these existing assets will be 100% net new.
4. No verification = no use.
If CopyDash content writers and copyeditors can’t independently verify information obtained from generative AI, we don’t include it in our content deliverables. Full stop.
AI and Copywriting: Further Expectations
CopyDash views its ethical AI policy as the “bare minimum bar” for our copywriters.
We set further expectations at each stage of our content creation process.
Natural Keyword Use
Research Stage
We find organic places to incorporate SEO keywords in content hierarchy. Keyword stuffing creates incoherent copy.
User Search Intent
Development STage
We understand the “why” behind search queries. Truly valuable copy addresses the questions that drive search intent.
Beyond Optimization
Copyediting Stage
We implement proper tags and markups within digital content to help search engines index and understand the copy.
Value-Added Content
Deliverable Stage
We believe high-quality content adds value to readers’ lives. SEO friendly content must also be user friendly content.
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