How to Hire the Best Copywriting Agency For Your Brand

Outsourcing your content development process saves time and money. It also allows you and your team to focus on core comptencies while a a freelancer or marketing agency handles your copywriting project.

But how do you choose the best copywriting agency to execute your brand’s content strategy?

It’s important to find an agency like CopyDash with a proven content development process that creates visible, compelling copy that scales with your growing brand. But there are 4 other factors to consider when hiring a content writer.

Here’s how to hire the best copywriting service for your branded content:

• Strategic copywriting services should be at the top of your list. Look for agencies that excel at consistent brand messaging, SEO website copywriting, and conversion-focused content marketing copy.
• You need content writing that scales with your brand. Copywriting agencies like CopyDash offer growth-focused solutions centered around quality SEO content, evergreen topics and website copy that builds your authority.
• SEO copywriting still matters — a lot. Organic search is the #1 driver of website traffic. Refined SEO copy is critical for landing page content strategy, as well as conversion pages and sales funnel content production.
• Quality content has measurable results. Choose copywriters that judge their work on tangible metrics and analytics — on page time, click-thru rate, and conversion rate optimization (CRO) are excellent copywriting KPIs for most brands.

Get your questions answered now! Schedule a chat with our CEO & founder about your branded content goals.

Do You Really Need an SEO Copywriting Agency? 

First things first — does your brand actually need a copywriting agency?

Your decision comes down to 4 factors:

1. Content creation: Are you struggling to develop and produce content in a timely manner? Content production at scale is a problem at any stage of your business’ growth. Startups often don’t have the in-house staff to create digital content. Scaling brands need to focus their efforts on other areas. And new enterprise brands must meet the ever-increasing appetite of a growing audience.
2. Brand consistency: Outsourcing your copywriting projects to one agency creates a consistent brand tone and style across all deliverables. In particular, SEO copywriting agencies offer a wealth of experience in targeted, clear messaging and driving engagement across multiple content types and channels.
3. Specialization within budget: Hiring an in-house SEO expert is often pricey. An outside SEO agency offers industry-specific freelance copywriters who provide technical writing and SEO optimization skills at a flexible rate to fit your budget.
4. Ability to analyze results: SEO copywriters offer data-driven insights on content strategy performance. We know how to measure the impact of your content and optimize marketing campaigns for better engagement and SERP visibility.

Brands that value expert, cost-effective content marketing production and analysis rank CopyDash among the best copywriting agencies.

Learn why outsourcing your content marketing saves 40-60% per year vs. hiring one in-house content writer..

Engaging Content Strategy Starts With SEO Copywriting Services

SEO copywriting services blend the art of compelling storytelling with the science of search engine optimization to create content that not only ranks well but also captivates audiences.

CopyDash executes fast, visible content strategy for our clients with a focus on 5 core principles:

1. Focus on user intent: Every great piece of digital copy relies on a fundamental understanding of user search intent. What are the questions your reader wants answered? What drove their initial search? How can your content address these needs?
2. SEO keyword research: A deep understanding of search intent drives our keyword selection strategy. We blend head keywords and long-tail keywords to create a series of logical funnels for your readers to follow. Our keyword selection is based on relevance, popularity, competition and overall reader interest.
3. Streamlined production: The CopyDash content production process is based on 16 years of copywriting experience. Scalable strategy can’t wait on slow deliverables — our industry-specific copywriters develop and deliver quality content fast.
4. On-page optimization and editing: Content is properly structured and marked up for search engine visibility and search engine results page (SERP) success. Each piece of content is scored against the top 20 competing articles for its primary keyword on Google SERPs. Then, it’s optimized to score higher than all its competitors.
5. Ongoing analysis: Meet with our CEO for 3-month and 6-month content analysis sessions. He’ll help measure your new copy using KPIs that matter to you, like time on page, click-thru rate (CTR), and conversion percentage.

Take a closer look at our proven 7-point content production process, and learn how CopyDash offers fast, scalable SEO content solutions.

5 Must-Have Copywriting Services for Scaling Brands

Need a checklist for the “best copywriting agency”? Make sure the agency you choose offers these 5 vital services.

1. Keyword research and analysis. Keywords are the phrases you type into search engines to get results. Optimizing each blog post, article or web page around a target keyword is the best way to ensure quality content creation.
2. 100% net new SEO copywriting. AI copywriting platforms are helpful for research purposes, but all their responses are pulled from a data set. You cannot publish copy/pasted AI responses and hope to rank well on Google in the long run — websites are punished daily for unethical use of AI generated content. Find a copywriting service with a strict code of ethics for AI use. You can read ours here.
3. High-level SEO copyediting. CopyDash assigns one SEO copyeditor to each copywriting project to ensure optimized deliverables with consistent messaging and a branded tone of voice. 
4. Technical SEO. Quality structure with a focus on proper content hierarchy helps search engines interpret your articles and webpages. Better markup and structure = a better chance to rank.
5. Overall content strategy and planning. The best copywriting agencies offer top-level management and analysis of your overall content marketing strategy. Partner with an agency who doesn’t just craft copy, but helps you measure its effectiveness.

Find Copywriters Aligned With Your Content Strategy

Make sure the copywriting agency you hire works with copywriters familiar with your industry and market sector.

Copywriters with pre-existing industry knowledge need less lead time to conduct research and learn industry terms — this means faster deliverables and higher-quality copy.

CopyDash assigns industry-specific writers to each client’s copywriting project. Home services clients get experienced home services copywriters, fintech startups get fintech writers, and so on.

And if we don’t currently work with the right writers for your brand — we’ll hire a freelance copywriter (or 3) that does.

Demand Measurable Results From Copywriting Agencies

The best copywriting agency for your brand should provide an ongoing analytics review of content performance. 

Our CEO establishes a custom set of key performance indicators (KPIs) for each client’s copywriting project. These KPIs are determined before your content process begins. 

Then, we meet with you for 3-month and 6-month content performance reviews — and we judge our work against the metrics you defined. These meetings create an ongoing optimization of your digital marketing campaign to foster long-term success.

3 Great KPIs for Written Content Strategy

Each brand has its own unique KPIs for copywriting. A lifestyle blog that achieves revenue with high readership defines success much differently than an ecommerce platform that needs sales conversion to survive.

There are a few copywriting KPIs that serve as great baseline measurables for most brands. We like these 3 in particular:

1. Time on page. How long does your audience stay and read your content? Then, do they click internal links and check out even more content (and sales pages) on your website? A good content strategy drives between 50-55 seconds of on page time per session. CopyDash’s last 500 published articles average nearly 4 minutes of on-page time.
2. Click-thru rate (CTR). How many people who see your link on SERPs actually click through and view your content? “Good CTR” goals shift from industry to industry — we understand the percentage that applies best to your particular brand.
3. Keyword rankings. Simple, blunt, measurable: how well does your content rank for its primary keyword? How often do your articles, webpages and landing pages rank in the top 10 on Google SERPs? 

The average 100 article CopyDash package generates 14 #1 Google keywords, 131 top 5 keywords, and 406 top 10 keywords.

Read the CopyDash origin story from our founder and CEO, and see even more statistics about our content.

Want the Best Copywriting Agency? Avoid These 4 Dealbreakers.

Great copywriting agencies provide valuable content writing services that scale with your brand and for your brand. But not every agency offers the same value.

Here are 4 red flags that indicate you may want to avoid working with a specific freelance copywriter or agency:

1. Inflexible content options. Good copywriters help you stretch your dollar with a variety of service offerings and deliverables. A freelance copywriter that only offers one core service — email marketing, social media content, etc. — severely limits your flexibility.
2. No statistics or analytics. A copywriter that’s unwilling to measure the success of their own copy is a big red flag. Your brand needs reliable content solutions that drive results. Be wary of a professional writer who isn’t willing to measure the effectiveness of their work.
3. Reliance on paid ads. Paid advertising like Google Ads can provide great value for your brand, but it’s not the center of your content strategy. 53% of all website traffic comes from organic search — more than paid ads, social media and outbound marketing combined. 
4. Lack of SEO tools. Ask a freelance writer for a list of the SEO tools they use in their content creation process. Great tools are the backbone of quality copy development — look for names like Ahrefs, Hubspot, and Semrush.

Conclusion

The right copywriting agency offers engaging content solutions based on a proven content development process. Then, they provide data-driven analysis of their content to ensure the long-term success and visibility of your content marketing strategy.

Demand nothing less than a full-funnel approach to SEO copy — agencies like CopyDash offer it to each client. 

Got 90 seconds? Schedule a call with our founder, and let’s build your customized content strategy.