In House vs Outsourcing Content Creation

The choice between in house vs outsourcing content creation is simple — hiring an external content marketing agency is faster, cheaper, and more efficient than hiring an internal team..

Content marketing companies like CopyDash hire industry-specific copywriters for each client. These professionals use our proven content quality standards to build your content strategy using high-level SEO tools and current best practices for search engine visibility.

You may think that level of expertise comes at a premium price. But the most expensive content creation plan we offer costs 40% less than the average content marketer salary.

And while it takes a competent in house copywriter roughly 9 months to craft 100 articles, CopyDash gets the job done in 60 business days.

So yes, there is a choice between in house and outsourced content creation — do you like saving time, money and energy, or not?

Get a complimentary strategy session with our founder, and learn how CopyDash will save you time, money and energy. Sign up in 90 seconds!

The 3 Core Benefits of Outsourcing Content Creation

Hiring an external content marketing agency to handle your copywriting and content strategy comes with 3 core benefits:

1. You’ll save time. No onboarding, no training, no wasting time. Spend your day doing the work you do best, and leave the content creation process to trusted professionals.
2. You’ll save money. The average content marketer salary is $65,000/year. CopyDash delivers 100 article bundles for 40-60% less. And that doesn’t include the money you’ll save on marketing software, tools, insurance and PTO.
3. You’ll save energy. Keep your team’s focus where it belongs — on your core competencies. Why struggle to onboard and manage an in-house marketing team? Direct your energy towards scaling your business.

Easy for you to say, you may think. You want us to hire you! 

Instead of taking our word for it, let’s look more closely at the benefits of outsourced content development.

Hiring CopyDash Saves 840 Hours a Year in Content Creation

The average in-house content writer creates 3 articles per week as part of their workflow. This means you’ll get 100 net new articles in roughly 9 months as part of a relatively aggressive content creation strategy.

That’s a solid expectation for output — but you’re not here to be satisfied. You’re here to win and to scale, as quickly as possible.

Let’s strap a rocket to your content production, shall we?

CopyDash produces 100 killer articles for your brand in 60 business days. That’s about 105 business days less than your in-house writer takes to achieve the same results.

105 business days x 8 hours per workday = 840 hours in saved time (and labor)

And that’s if you only work with us once.

Other Time-Based Benefits to Outsourcing Content Development

There’s more to love about hiring a content marketing agency like CopyDash when it comes to saving time. 

1. Faster general turnaround. Quicker turnaround isn’t limited to deliverables. Our streamlined content process means faster keyword research, standardized outline development, and a responsive editing phase.
2. Internal time savings. How many hours would you waste interviewing, hiring, onboarding and training a new in-house content team? Instead, spend that time improving internal efficiency and workflow processes.
3. Consistency in article quality. CopyDash’s content creation process is a proven model based on 16+ years of successful production. You won’t waste time on multiple rounds of revision.
4. No annoying homework. Our content writers already devour the latest content marketing research and tips for dominating SERPs. Spare yourself the homework and rely on our inherent expertise. 

What kind of business content solutions do you need? Learn more:

Outsourcing is 40-60% Cheaper Than In House Content Marketing

The average staff content marketing professional makes $65,000 per year. I’m not arguing with that rate — a great content creator is worth exponentially more than this.

But why pay that price when you can spend exponentially less for faster, more reliable results?

The cost of CopyDash’s most expensive 100 article content creation package is 40% less than hiring one in-house content marketer. 

Use our Swift starter package, and those same 100 articles cost 62% less. And that’s on salary alone!

How is it possible for our content marketing agency to offer faster content delivery for so much less money?

How CopyDash Saves You Money

Our proven content development process saves the average brand 40-60% per year vs. hiring an in house marketing expert. Here are the 4 ways we do it:

1. Access to global talent. We tap into a global talent pool of industry-specific copywriters and content experts. These pros work at a faster clip and generally charge less for bundled work packages.
2. Reduced overhead. Eliminate the need for talent search, hiring and onboarding expenses by choosing an external content agency. You’ll also save money long-term by avoiding insurance, equipment, workspace and benefits expenses.
3. Inherent scalability. Ramp up or tone down your content strategy as needed with an outsourced agency. Scale your content solutions to match the current needs of your brand — spend when you want, save when you want.

What makes our content strategy so scalable? Check out our 5 easy steps to branded content scaling.

Forget In House Marketing. Return to Core Competencies.

What do you and your team actually do best? Focus your efforts on these core competencies, and allow CopyDash to handle the components of your content marketing process.

Let’s say you’re a growing ecommerce team that creates great products but struggles to talk about them in attractive ways. Hire an external agency to create product descriptions, write blog posts and create SERP-friendly content — and keep your focus on the product development process, where you excel.

Our content creation agency offers 3 ways to streamline your company’s workflow:

1. Specialization. Our deep expertise in the content creation field allows us to produce high-quality content that aligns with your branded marketing goals. You do your best work, and we’ll shine a spotlight on it.
2. Strategic alignment. Our staff has helped hundreds of clients align their overall marketing strategy with their brand identity. We’ll do the same for you.
3. Improved internal efficiency. Eliminate the distraction of a content marketing learning curve — we already know what we’re doing. Get back to your core strengths and streamline your operations.

Conclusion

Outsourcing content creation to an agency like CopyDash saves your brand time, money and energy. You need as much of those 3 things as you can get while you’re scaling your business!

Trust our proven content development process to deliver blazing fast results at a cost 40-60% less than paying an in-house marketer’s annual salary. You’ll gain access to a team of experienced writers with direct industry knowledge, plus our SERP-friendly editing process and suite of high-level SEO tools.

Schedule a complimentary initial strategy session with our founder — jumpstart your content strategy in 90 seconds or less!